A return to the office could help bring commuters back to urban employment hubs such as Manhattan, lifting the market for transit-centric apartments in northern New Jersey.
Kushner Real Estate Group and National Real Estate Advisors have opened the second of three towers at their Journal Squared project in Jersey City, having leased more than 50 percent of its 704 luxury apartments amid the ongoing revival of a historic neighborhood.
Despite the enduring struggles of malls, further bankruptcies by large chains and other challenges to brick-and-mortar retail, industry leaders say the path to stability is becoming clearer. That’s especially true for properties that were fundamentally stronger before the pandemic, which are now drawing the attention of tenants in search of space.
With some office workers returning to work in New Jersey, landlords have taken steps to keep them safe and healthy in their buildings. Those steps involve not only physical upgrades and new on-site technology, but the use of apps and digital platforms aimed at keeping employees informed, engaged and connected.
Hartz Mountain Industries has built nearly 1,400 apartments along the Weehawken waterfront, having pivoted from a plan that once called for 2.5 million square feet of commercial space.
Connell Real Estate & Development Co., the developer and longtime owner of Connell Corporate Park in Berkeley Heights, is in the midst of a sweeping, $400 million improvement and expansion of the 185-acre property, one that will create new apartments, restaurants, entertainment and urban-style park space by 2023.
Like other landlords, Alfred Sanzari Enterprises has spent months with its buildings mostly empty as businesses cope with the effects of the pandemic. But the family-owned firm has weathered the crisis and helped its tenants do the same thanks to its own financial strength and ability to act quickly, which stem from a patient, low-leverage approach that goes back 75 years.
The race to attract quality labor has led industrial developers and users to focus increasingly on wellness-oriented design and features, but that shift has become all the more important in recent months as occupiers look to keep employees safe from COVID-19.