A joint venture led by SJP Properties has formally unveiled its second 47-story apartment tower in Fort Lee, where local officials are hailing the project as a milestone decades in the making.
Hard Rock CEO Allen hopes new hotel, casino will strike a different tone in Atlantic City
The new Hard Rock Hotel & Casino will open June 28, with a model that aims to set a new standard in Atlantic City. For one thing, the resort will have an added emphasis on entertainment, leveraging Hard Rock’s own vast network of performers to help program the venue and bolster other nongaming revenue streams such as meeting business and hotel stays. But its owners have sought to be different from past generations of New Jersey casinos in another way, focusing on community outreach that they say will continue well past the grand opening.



