The roof deck at Premiere Residences, a 207-unit apartment tower at 7 Livingston Ave. in New Brunswick — Courtesy: Pennrose
By Joshua Burd
A new apartment tower in downtown New Brunswick is now 50 percent leased, as interest continues despite the challenges of the coronavirus crisis.
Pennrose, the developer and property manager of what’s known as Premiere Residences, on Wednesday announced the milestone at the 207-unit building. The firm hailed the activity as validation of the tower’s upscale lifestyle offering and the surrounding amenities, which include rail service, dining, nightlife and culture within steps of 7 Livingston Ave.
“We’re delighted that the ‘live, work, play’ lifestyle offered at Premiere Residences has resonated in this market,” said Richard K. Barnhart, chairman and CEO of Pennrose. “Renters have been attracted to the building’s stylish homes, forward-thinking amenities and convenient location. They also value the opportunity to be the first one to live in their apartment which adds a level of comfort in today’s climate.”
Offering high-end apartments and a series of amenities, Premiere Residences is part of the newly built, 23-story New Brunswick Performing Arts Center. Monthly rents currently start at $1,850 for its studio, one-bedroom and two-bedroom units, with The Marketing Directors serving as the building’s leasing and marketing agent.
Amenities include a modern fitness center, yoga studio, residents-only lounge, billiards room, karaoke room, co-working and private meeting rooms and a demonstration kitchen. Outdoors, the building has a penthouse roof deck with a pool, grills, lounge and bar and fire pit.
Prospective renters can now tour those spaces virtually with a new platform unveiled in early April, as the COVID-19 crisis escalated in New Jersey. Pennrose also announced in late April that it was providing free rent through July 4 for residents who sign a 15-month lease.
“Premiere Residences has successfully appealed to renters who want to enjoy New Brunswick’s desirable blend of urban-suburban living and commuter convenience,” said Jacqueline Urgo, president of The Marketing Directors. “The building provides renters with an unparalleled lifestyle experience, as reflected by the leasing activity.”
The Elkus Manfredi-designed building is within walking distance of the New Brunswick train station, which serves NJ Transit and Amtrak. The site is also minutes from the New Jersey Turnpike, routes 18 and 27 and Interstate 287.