Halpern welcomes Fulop to unveil 337-unit ‘Birch House’ in Jersey City

Halpern Real Estate Ventures has welcomed residents to Birch House, its new upscale and eco-conscious apartment building in Jersey City’s growing West Side neighborhood.

Going greener: From rainwater recycling to composting, apartment builders see a new frontier in sustainability

For some apartment developers, LED lighting and electric vehicle chargers just won’t do when it comes to sustainability. A handful of new rental projects in New Jersey are making that clear with more cutting-edge, eco-conscious features such as oversized green spaces, rainwater recycling and even an on-site composting system.

A closer look

I’d venture to say that green design is still underappreciated as a practice and as an industry within the broader commercial real estate sector. I’ll even take some ownership of that, as someone who is meant to highlight where the market is and where it’s going in the great state of New Jersey, including the increasingly important topic of sustainability. That’s our focus in this month’s cover story, where we explore some of the more cutting-edge, eco-conscious features that multifamily builders are weaving into their projects. That includes everything from rainwater recycling to on-site composting systems that produce fertilizer for landscaping, as we find in a new luxury rental property in Jersey City. Halpern Real Estate Ventures, the developer of what’s known as Birch House, says those choices stem from the firm’s own corporate philosophy and a desire to meet the market where it’s going, even if those features are not quite widespread in New Jersey (not yet, anyway).

Halpern unveils 337-unit Birch House, a major addition to Jersey City’s growing West Side

Leasing is underway at Halpern Real Estate Ventures’ new 337-unit high-end apartment building in Jersey City’s growing West Side neighborhood.