After a year like no other, New Jersey’s commercial real estate industry is eager to turn the page. But many believe the pandemic’s impact will be felt for months if not years to come. As always, we’re here to help you make sense of it all with the help of some top developers, service providers and thought leaders. You can find their predictions for the year ahead and more in our special 2021 Market Forecast.
One to watch
We learned last September that a developer has proposed building a 135,000-square-foot studio complex in Jersey City, with the very purpose of capturing the production companies that it says are coming here because of the film tax credit incentive. As you’ll read in this month’s cover story, other developers and property owners are making a similar bet, amid surging demand from the film and television industry.
Commercial real estate clients have helped fuel growth of Red Bank branding, marketing firm
Splendor Design Group will celebrate its 20th anniversary in business in August — and it has grown in recent years thanks in large part to the commercial real estate sector. Five years ago, Taylor said, real estate companies accounted for 20 percent of its total clientele. Today, 60 percent of its customer roster comes from commercial real estate — with clients including SJP Properties, Onyx Equities, Langan and J&L Cos. Those clients have turned to Splendor Design for a major injection of energy into their branding and marketing efforts.